Tongal.com is a website which connects companies in need of video advertising to film makers who come up with ideas and create content. The people with the best ideas and video content win the contests and along with that the cash reward. I have won a contest on this website for my idea that I provided for a Thomas the Tank Engine Documentary. Besides the awesome concept for this website the visual layout is also very well done.
The homepage is very interactive, featuring a background which is constantly cycling through high quality footage of past contest winners. This design of displaying video in the background is very fitting because it is a video content sharing site. Displaying user made footage on the front page sets the stage for the whole premise of the website. It would be out of place to just have a stationary picture set as the background.
Using the menus on top of the homepage, one can easily navigate to the “Current Project” page where the projects that are currently open are shown. The projects are presented with typically a cartoon image of the product or company logo with non generic text. It is important that the cover photo for contests are interesting in order to incise people to click on and explore the contest.
The common theme with text throughout the website is the use of text that looks hand drawn. The use of this style of text plays with the “home made” theme of the website.
The design of the website also makes it incredibly simple for users to interact with projects and always stay updated with the latest information. The screenshot above displays the major, important information that can easily be identified because of the use of structure and color. The red color of the “SUBMIT YOUR IDEA” button immediately draws the attention of the visitor. This leads the viewer to the most important information surrounding the button. The clock below the button is continuously counting down to inspire the viewer to get involved as soon as possible and the display of the cash reward also makes the viewer more interested in the project at first glance.
The theme of displaying the cash reward is universal for all project cover photos, which help attract more visitors to the contest.
The Video Gallery page displays all of the past winners of contests in a very organized and efficient way. The purpose for having such a simplistic background on this page (and on nearly every page except for the homepage) is to not distract the viewer from the important contact on the page. When in the Gallery, the user can click on any video and it will pop up in the same window, allowing the user to stay on the same webpage and gives them the opportunity to exit the video or skip to the next one without closing the window or leaving the site. The design decision to keep the video player internal on the website ads to the convenience of the experience. The thumbnails of the videos are also all selected to represent a pivotal point in the video and having such important and high quality frames displayed adds to the beauty of the gallery page.
These visual choices used by the website designer enhances the visitor’s experience greatly because it makes the website easy to use and nice to look at.