Casey Neistat is a New York based filmmaker that has a passion for posting movies on YouTube. In this video, Neistat explains that while Bose headphones have incredible audio quality, they do not look, “cool.” To fix this shortcoming, Neistat makes the headphones look like Beats by Dre.
While this video is a tutorial, it defies the typical formula for displaying how to complete a DIY project. Instead of Neistat using a few simple shots and a dull voice over to explain what he is doing, he uses fast paced editing to keep his viewers attention. The in-store footage at the beginning of the video is great for setting the scene. It places the viewer directly in the electronics store, which creates a sense of realism.
After the 45 second mark in the video, the style switches from being primarily handheld, raw footage to being very calculated and set up shots in his studio. During the video, Neistat continues to use the technique of having a wide angle shot which zooms in with jump cuts that are edited to the music in the background. This unique style of establishing an important item in the video can be found at the: 0:55, 1:04, 1:08, 1:11, 1:17, 1:23, 1:26, second marks.
This sequence shows the cut-to-the-beat zoom in technique at 0:55 in the video
Neistat’s use of macro shots in the video creates the feeling of extreme attention to detail. These macro shots both serve the purpose of explaining to the viewer what exactly to do when creating these headphones but also it is very visually pleasing because it captures an angle of a subject that we are not used to seeing every day.
Another visual theme in the video is the use of edge blur in order add importance to the subject that is in focus. This effect allows the viewer to only see what is important in the frame. This effect can be found at several points in the video including at this point at 1:54 (shown below in screenshot).
Neistat is also uses lenses which have a very shallow depth of field which allows a subject in the foreground to be in focus while the background is blurred out. This again creates the effect of only having the important subjects in focus.
The music choice in the video is very high paced and works well with the jump cuts that he incorporates into the video. Every cut in this video serves a purpose and is precisely planned out. There is not a single useless frame. This effort and hard work that Neistat puts into the video is what makes it so enjoyable to watch.